“At Random” explores the idea of space, time, the multiverse,and different dimensions. That every decision creates a new branch of reality. Rather than a single predetermined path, existence unfolds as a network of parallel outcomes shaped by chance, probability, and human choice.

This phase of AC unit examines entropy and black holes as metaphors for uncertainty, systems where order dissolves and information is pulled into the unknown. The singularity represents a point at which all possible futures coexist, but only one becomes experienced reality.

The project invites viewers to consider their presence not as destined, but as the result of countless contingent events. You are where you are for a reason, all the past events compounded to who you are today.

Create a web experience that captures the concept of “At Random” and takes customers into a new digital dimension to enhance the shopping experience.

Bringing the interactivity of our center pieces into the digital realm.